Who Reads Blogs?

It’s hard to get noticed. Technorati says they’re tracking over 112.8 million blogs:

• About 120,000 new weblogs each day, or… 1.4 new blogs every second
• 1.5 million posts per day, or…  17 posts per second
• Japanese the #1 blogging language at 37%
• English second at 33%
• Chinese third at 8%

The Ruder-Finn Intent Index says these are the primary reasons why people read blogs:

• Learn
• Have Fun
• Socialize
• Express Yourself
• Advocate
• Do Business
• Shop

Let’s do a test, see if that matches our own informal poll. Vote below and then we’ll compare:

PS BTW, blogs are a great way to encourage reading and writing in kids. More about that later.