Accepted wisdom rejects the idea that teachers ‘teach to the test’. But, President Obama wants to judge teachers on 
test scores. Hmmm… Education Week: ‘Race to Top’ Guidelines Stress Use of Test Data
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I suppose this will sort itself in the end.
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Great headline. If your cookie has a bite-sized action and your reader completes the action, I think two things happen. Their self-confidence goes up (which feels good) and their trust in you increases.
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